Suzuki crowns National and Regional Dealer of the Year winners for 2023

  • Leslie’s Suzuki claims the top National Dealer of the Year honour during the 2023 ceremony held in Tenerife.
  • Individual Dealer award for Customer Experience presented to Pearson of Wemyss Bay in Renfrewshire, Scotland.
  • Six franchises also collected Regional Dealer of the Year trophies.
  • 17 dealers received their Long Service awards ranging from 10 to 30 years with the brand.

At its National Dealer Conference held recently in Tenerife, Suzuki GB PLC named this year’s winners of its annual Dealer of the Year awards with Isle of Wight based dealer Leslie’s Suzuki being crowned overall National Dealer of the Year and Pearson Wemyss Bay awarded Best Customer Experience throughout the year.

Prior to the announcement, all dealerships within Suzuki’s nationwide network were evaluated using the same criteria to determine the Regional, National and Customer Experience winners. They were assessed on the percentage of target sales achieved, finance penetration percentage, Sales and Service Customer Experience, number of parts and quantity of accessories sold. The figures were then aggregated on a balanced scorecard to reveal the top dealer in each of the categories.

As well as Leslie’s Suzuki winning both National and Regional Dealer of the year accolades, five other businesses also received regional awards. These were Luscombe Suzuki (Leeds), C&M McDonald (Aberdeen), Horderns (Chapel-en-le-Frith), Brownings Suzuki (Melton Mowbray) and Pebley Beach (Cirencester).

Dale Wyatt, Director of Automobile at Suzuki GB PLC, said: “It is an honour to again recognise the achievements of our network over the last twelve months which was even more important due to challenging market conditions. We would like to congratulate all our award winners, they have shown exemplary standards of work and customer service, and without them, we would not be in the strong position that we find ourselves in today as we head into a new year and our vision for the future, starting with the all-new Swift Hybrid from next Spring.

Congratulations to all, we look forward to enjoying further success and another formal celebration together in 2024.